Duality
Duality is the nation’s first accelerator exclusively dedicated to quantum startups. In the race to make the state of Illinois the “hub of quantum innovation,” the Polsky Center teamed up with several ecosystem partners to (quickly) announce, recruit for, and launch Duality.
I was tasked with managing the digital marketing efforts for Duality. In just a few month’s time, I launched a website, social media presence, and several email campaigns to help in recruiting efforts for Cohort 1. As a result, we exceeded our application goal and accepted 6 teams into the inaugural cohort.
I now do marketing consulting for the startups in Cohort 1, as well as continue to manage all digital marketing for the accelerator.
Sample of work:
Duality LinkedIn page, launched in July 2021. >>
LinkedIn campaigns include:
Announcement of Accelerator
Meet the Mentors
Cohort 1 Recruitment
Cohort 1 Announcement - from both Duality’s page and the teams accepted into the cohort
Impressions (since it’s launch in July 2021): 29.9K